BFA Graphic Design:
Advertising creative professionals—art directors, copywriters and brand storytellers—are idea generators. They generate the big ideas, words and visuals, across media that attempt to persuade people to do something or buy something. In today’s fast-paced global marketplace, advertising has to engage people at every point of contact, endear brands to people, and tell brand stories that resonate.
The B.F.A. Graphic Design: Interactive Advertising is a professional degree. Students focusing on Interactive Advertising will develop expertise in the creation of visual messages for branding and advertising.
After taking a foundation of courses in the fundamentals of design, drawing, typography, and design technologies, students then pursue their advanced course work. The curriculum also includes a broad foundation in the liberal arts and art history.