In the context of globalization, graphic design faces ongoing challenges in bridging Chinese and Western terminology. To address this, Prof. Huang Yaoyao (Wenzhou-Kean University) and Prof. Hu Ke (China Academy of Art) spent five years compiling the Illustrated Bilingual Vocabulary of Graphic Design. This book covers 871 core vocabulary terms in graphic design, each defined bilingually in English and Chinese, with some glossaries accompanied by illustrative examples. The book adopts a glossary format and utilizes an A–Z alphabetical indexing method. In addition, aligned with the undergraduate curriculum of the Visual Communication program, the content is organized into seven chapters: “Design Fundamentals,” “Typography and Type in Use,” “Book Design and Binding,” “Packaging and Materials,” “Identity and Branding,” “Motion Graphics and Animation,” and “Interface and Digital Technology.” Such an arrangement facilitates readers’ understanding and association of relevant vocabulary within specific contexts. The glossaries in each chapter, along with selected extended vocabulary and illustrative examples, guide students in developing a deeper understanding of the principles of visual communication and in applying them flexibly within the practice of art and design.

Publisher: China Academy of Art Press
Authors: Yaoyao Huang, Koko Hu
Details: Hardcover, 343 pages, 14 x 20 cm
Design: Yaoyao Huang, Wenning Shi
ISBN: 978-7-5503-2553-1
Distributor: Nationwide Xinhua Bookstore 
Edition: May 2025