The 5th Thinking Creatively Conference of
Michael Graves College at WKU just finished successfully.
Speaker & Lectures:
Thinking Creatively Conference 2022 – Lecture Series
May 12, 9:00 – 11:00 pm
PADRI
Through PADRI, as a part of TCC, faculty from MGC shared their research achievements over the past year. Prof. Randy Clark, shared Chaos in Design. Porf. Vincent Peu Duvallon, and his research team introduced research on the Margins of Urbanism: Looking at Wenzhou through the Jinwen train Line. After that, Kejun Shao, an adjunct instructor of the Architecture program introduced Toward a Critique of Authenticity in Architectural Preservation.
As a cooperative research project, Professors Maurizio Vrenna and Yinxuan Zhou shared their research about the 250 new materials and described the applicationof innovative materials in footwear design. In another cooperative research project, which was shared by Professors R. Spencer Steenblik and Ferney Manrique Aragon from MGC, and Prof. SimonSigginson from the College of Liberal Arts, introduced Projection Mapping as Content and Spatial Quality. Next, Prof. Graham Mc Kay, shared the Misfits’ Architecture. At the end of PADRI, Professors Yaoyao Huang, Mengxi Cui, Jeff Poon, and Ferney Argon shared the Graduation Show and Portfolio Review website.
May 12, 2:00 – 3:00 pm
Yeohyun Ahn
Yeohyun Ahn, assistant professorof Graphic Design and Interactive Media at the University of Wisconsin-Madison,presented herseries work “Type+Code” which covers but is not limited to, Asianwomen’s social status representation on American campuses, public engagement, and Graphic Design with the abstract use of fonts.
May 12, 3:00 – 5:00 pm
Jacob Pardoe
Jacob Pardoe, from Copenhagen, Denmark, shared his experience in the design field as an exceptional creative director as well as agraphic designer. He is committed to the application of graphic design in the areas of architecture, products, moves, etc. As a part of the lecture, Jacob also introduced hisdesign concept through his leather shoe brand DCMON, his book Proplandand the advertisement film “Anna.”
May 13, 9:00 – 11:00 pm
Amy Moore
The next morning, the second day’s activity schedule of TCC, started with a lecture by American graphic designer, Amy Moore. She introduced the work methods and process of her studio, Lemonly, including the communication with customers, the concepts and methods of design, and also comparing the differences between university life and working in the field.
May 13, 12:00 – 1:30 pm
Frederic Eyl
German designer Frédéric Eyl shared many different design cases with students to inspire students to think about art. He explained that among the interaction between light and the human body, the movement of lights controlled by technical support, and also digital media art shows the usability and creativity ofnewmedia, and delivers a new way for students to design.
May 13, 12:00 – 1:30 pm
Hongrui Shen, Fan Cao
Through several projects, Shen Hongrui and Cao Fan from the visual design studio, Hoooly Design, showed students the connection between music and graphic design. Through case an alysis, they explained how to explore the inner thoughts of the new national tide and how to find inspiration in the stories of their ancestors. The two designers alsohelped the students answer questions, including how the two can better cooperate in their work and how to shorten the distance between the creator andthe audience.
May 13, 12:00 – 1:30 pm
Pier Paolo Peruccio
Pier Paolo Petruccio, a professor in the design department at the Politecnico diTorino in Italy, analyzed the history of the Italian typewriter brand, Olivetti, showing the role of product design in the brand and the role of advertising in brand promotion. By analyzing the design ideas of the typewriter brand and the creative ideas of its advertisements, the students were able to understand the process of a brand from its establishment to its popularity.
