Yaoyao Huang

Associate Professor
Executive Director of the School of Design
Office: GHKH A203
E-mail: hyao@wku.edu.cn / hyao@kean.edu



DSN 1101: Visual Form I
DSN 1102: Visual Form II
GD 2005: Studio Skills
GD 3011: Typography III
GD 3321: Motion Graphics I
GD 3320: Web & Interactive Design
GD 4224: UI&UX II
GD 4224: Brand Strategy and Design
GD 4099: Portfolio Review


Education Background

10/2023 – present, PhD candidate, China Academy of Art, China
09/2009 – 04/2012, MFA, Visual Communication, Berlin University of Art, German
09/2005 – 06/2009, BA, Graphic Design, China Academy of Art, China



Yaoyao Huang is a graphic designer, educator, and art director. She has been working
at Wenzhou-Kean University since 2013, served as the head of the Art and Design Center,
coordinator of Academic Affairs, and now, Associate Professor and Executive Director
of the School of Design in the Michael Graves College of Architecture & Design at WKU.
In addition, she is committed to the annual Thinking Creatively Conference,
Let’s Charrette competition and has curated or co-curated many exhibitions.

After graduating from the visual communication program at the Berlin University of Art
(the Universität der Künste Berlin, Germany) with an outstanding MFA degree, Yaoyao Huang
initiated her career as a design professional in the renowned agency Studio 0909, as well as
a full-time lecturer in the China Academy of Art (CAA), where she received her BA degree
of graphic design in 2009.

Yaoyao Huang’s area of specialization includes bilingual typography, identity design,
motion graphics, in which she has won various international awards, including D&AD,
Communication Arts, Tokyo TDC, How International Design Awards, Graphis, etc.


Academic Experience

2018 – Assistant Professor, Graphic Design Program, School of Design, WKU
2016 – 2018 Lecturer, Graphic Design Program, WKU
2013 – 2016 Head of the Art & Design Center, Founding Coordinator of the Design Programs
2012 – 2013 Lecturer, China Academy of Art; Art Director, 0909 Studio, China


Research Field

Bilingual Typography, Motion Graphics, UI/UX Design, Identity


Selected Publications/Exhibition/Scholarly and Creative Work

2022 Illustrated Bilingual Vocabulary in Graphic Design, Author, China Academy of Art Press, ISBN 978-7-5503-2553-1
2021 You Are Here 2, Chapter & Interview, Viction:ary, ISBN 978-988-74629-5-8
2020 Michael Graves Retrospective Exhibition in collaboration with China Design Museum, China (On-Going)
2021 Gehekai Hall at WKU, Wayfinding Design, China
2019 Social Design Workshop & Proposal for Cooper Hewitt Museum, Winterhouse Institution 10 NYC Seminar, NYC, US
2019 Chinese painting works on silk, Exhibited in the East End Gallery, Nantucket, US
2018 New China Trade Christmas tree installation Exhibition, the Nantucket Historical Association Museum, US
2018 Special Journalist, Berlin University of Art, Germany, Shanghai Design Live Media, Rundgang 2018
2017 Poster series, published in the Asia Network Beyond Design Yearbook, exhibited in Japan/Korea/China
2017 Golden Touch installation Exhibition of Matt Senna at MFC Creative Park, Wenzhou
2016 Wenzhou-Kean University Inaugural commencement Visual Design, Wenzhou
2014 Wenzhou-Kean University Promotional design, branding, Wenzhou
2013 China International Design Museum, Official Website, China Academy of Art, Hangzhou
2013 Pan Tianshou Memorial Museum, Official Website, China Academy of Art, Hangzhou
2012 Annual Magazine design, the Zhejiang Association of Scholars from Overseas, Hangzhou
2012 Interactive Buch Design, the 11th National Platinum Originality, Hongkong Pegasus Press, ISBN 978-962-450-317-3



2021 Wood Pencil, D&AD; iF Finalist; ADC 100 Shortlist, GHKH Wayfinding
2021 Excellent Work, Tokyo TDC Annual Awards 2021, Let’s Charrette Moving Poster
2020 Young Outstanding Talent of Zhejiang Province, Research grant and support for the publications
2019 Typography Merit, How International Award, Thinking Creatively Conference 2018
2019 Excellence of Annual Typography, Communication Arts, Oncetudio logotype & Branding
2019 Merit award, The 5th Hiii Typography International Design Competition
2018 Silver award, Graphis Poster Annual 2019, Chinese Time-honored Brand Identity Design Posters
2018 Silver award, Graphis Typography 4, Resonances poster series
2018 Silver award, Graphis Typography 4, Moon Typeface Design
2018 Silver award, Graphis Typography 4, Thinking Creatively Conference 2017
2017 Excellence Award, Asia Network Beyond Design Competition, Resonances poster series
2013 Excellence Award, China Creative Design Competition, China Design Museum Official Website
2012 Best Innovation Award, China Interactive Design Competition, Kaleido Interactive Installation


Guided WKU Student Awards

2020 SHUI Jie, Finalist, National Computer Design Competition, Memory Box Animation
2019 WU Yanying, Finalist, the 18th National Platinum Student Design Competition, Noise in Wenzhou Information Design
2019 TANG Yikun, Finalist, Kan Tai-Keung Design Award, square earth and round heaven Poster
2018 ZHANG Jiayao, Third prize, the 6th Intellectual Property Creative Design Provincial Competition, Information Design
2018 WANG Chengzi, Finalist, the 17th National Platinum Student Design Competition, Kathy Healthy Package Design
2015, GUANG Haohao, First prize, The 8th National Aesthetic Education Exhibition, 3D installation